In week 3, I learned about the title of using information system for gaining competitive advantages. Through the lecture in class, I know that there are five most popular strategies that can be use to make an organization competitive. The five strategies are cost leadership, differentiation strategy, innovation strategy, growth strategy and alliance strategy. Besides these five strategies, there are other strategies that can be use.
Dr. Nur Naha explains a lot for us by using many examples for our understanding. Besides that, Dr. also wants us to think the company that using competitive strategies. This activity is very good for us to think deeply and apply our general knowledge in the topic.
The master tutor also explains about this topic for those who do not understand much. He used a lot of example such as using Air Asia as example for explaining the topic.
In generally, I understand about most of the company or organizations are using certain competitive strategies to enhance their competition with other organization. The organizations have to use some of the strategies to continuous competition so they will not lose their customer and gain profit. Nowadays, there are a lot of competitive force such as rivalry of competitor, new entrants, substitute products, bargaining power of customer and suppliers.
One of the most effective strategies to compete with other organization is using IT. IT helps a lot in improving efficiency of business practices. For the example, Air Asia have their own webpage that can allow them manage their promotion and service through online easily.
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